Welcome to The Africa List Business Barometer.
Sub-Saharan Africa’s economic landscape is changing – Nigeria, Kenya and South Africa have historically attracted the lion’s share of investment into the continent and have consumed the focus of most studies and surveys on Africa. African growth is now being driven from across the continent, beyond the traditional powerhouses and dominant sectors.
This survey – the largest of its kind in these countries – shows how business leaders in the Democratic Republic of Congo, Ethiopia, Tanzania, Uganda and Zambia navigate and perceive opportunities and challenges.
The survey is powered by over 350 of The Africa List’s members in these five markets. Through them, the report aims to uncover what is fuelling success on the ground and how these countries and industries can be at the forefront of the continent’s economic growth in the years to come.
This report aims to reframe views on well-trodden, macroeconomic issues, including business confidence and market conditions, but also uncover insights into under-explored subjects related to skills, leadership, and perceptions on how businesses do good.
Alongside the survey data, the Barometer uses the personal insights and perspectives of The Africa List’s membership to complement and bring the data to life in the form of case studies. As participants in, and shapers of, the business environment, they offer a unique perspective into the main issues affecting these five vibrant economies playing a potentially transformative role in Africa and the global economy.